{"id":900,"date":"2026-06-01T10:30:54","date_gmt":"2026-06-01T10:30:54","guid":{"rendered":"https:\/\/california-relocation-journal.com\/?p=900"},"modified":"2026-06-01T10:30:54","modified_gmt":"2026-06-01T10:30:54","slug":"the-mystery-behind-becerra-leapfrogging-over-his-rivals-in-californias-governors-race","status":"publish","type":"post","link":"https:\/\/california-relocation-journal.com\/?p=900","title":{"rendered":"The mystery behind Becerra leapfrogging over his rivals in California\u2019s governor\u2019s race"},"content":{"rendered":"
\n

Xavier Becerra\u2019s campaign for California governor appeared doomed just two months ago. Every major opinion poll showed the longtime Democratic politician mired near the bottom of the pack, overshadowed by his flashier or wealthier rivals.<\/p>\n

Read more California will play a big role in the fight for power in Congress. Tuesday\u2019s primary sets the stage<\/a><\/p>\n

Now Becerra tops them all, according to the most recent opinion polls, emerging as a surprise front-runner in a race that has confounded voters and political experts alike. <\/p>\n

Both his loyal supporters and well-financed critics have a hard time explaining Becerra\u2019s rapid ascent, with theories ranging from outright luck to a nefarious social media push. Others credit Becerra\u2019s mild temperament, describing him as a steady figure \u2014 the Goldilocks candidate in a field of competitors who weren\u2019t just right. <\/p>\n

Becerra, when assessing his sudden rise, believes voters wanted experience, not \u201cglitz and sizzle.\u201d <\/p>\n

\u201cFolks put their faith in someone who\u2019s done that kind of work and achieved results, someone who\u2019s taken on real crises and been able to pull us out of them,\u201d Becerra said in an interview Friday after a union rally in the Inland Empire. \u201cNow it\u2019s time to get things done. I think they\u2019re looking for someone who could actually do that.\u201d<\/p>\n

Becerra\u2019s team also points to the fortuitous timing of their seven-figure political ad campaign that launched shortly before explosive allegations of sexual assault and misconduct against the then-leading Democrat in the race, former Rep. Eric Swalwell. After Swalwell suspended his campaign on April 12, Becerra\u2019s ascent began.<\/p>\n

Becerra is backed by 25% of likely California voters, followed by Republican Steve Hilton at 21% and environmental activist Tom Steyer, a fellow Democrat, at 19%, <\/b>according to a new UC Berkeley Institute for Governmental Studies poll co-sponsored by the Los Angeles Times. Two months ago, before Swalwell dropped out of the race, support for Becerra registered at just 5%. <\/p>\n

Whatever the outcome of Tuesday\u2019s primary election, Becerra\u2019s surge over the other Democrats in the final sprint of his campaign will be a defining moment of the 2026 governor\u2019s contest.<\/p>\n

\u201cIt\u2019s almost too good to be true,\u201d said Carrie Webster, a Becerra supporter and Long Beach hairdresser who interviews political candidates on social media using the name \u201cCrowd Source Carrie.\u201d<\/p>\n

\u201cHe shot through the roof, but it feels like it\u2019s all organic,\u201d said Webster, 49, who said she isn\u2019t paid for her political work.<\/p>\n

A Sacramento resident, Becerra, 68, served one term in the state Legislature, more than two decades as a Los Angeles congressman and then as California attorney general, and most recently worked as the secretary of Health and Human Services in the Biden administration. <\/p>\n

His only previous statewide race was his 2018 bid for attorney general. In that contest, which he won handily, he had the major advantage of incumbency after being appointed by Gov. Jerry Brown to fill the vacancy caused by then-Atty. Gen. Kamala Harris\u2019 election to the U.S. Senate. <\/p>\n

Running for governor has proved to be much more daunting. His top Democratic challengers not only include Steyer, a free-spending billionaire, but also former Los Angeles Mayor Antonio Villaraigosa, current San Jos\u00e9 Mayor Matt Mahan, former Orange County congresswoman Katie Porter and state Supt. of Public Instruction Tony Thurmond.<\/p>\n

In early March, the chair of the California Democratic Party, Rusty Hicks, urged stuggling candidates to drop out of the race. He feared the crowded field of candidates would splinter the party\u2019s voters and lead to a Republican being elected as the next governor of California. <\/p>\n

Under the state\u2019s top-two primary system, only the first- and second-place finishers in the primary advance to the November election, regardless of party. While Hicks did not mention Becerra by name, he was certainly among the struggling candidates at the time.<\/p>\n

Until now, Becerra\u2019s splashiest moment was in late March, when he launched a public pressure campaign to boycott a gubernatorial debate hosted by USC after he and other candidates of color were excluded from lineup. University officials based the invites on opinion polls and a controversial campaign fundraising formula. The debate was canceled less than 24 hours before it was scheduled to take place. <\/p>\n

Then came the allegations against Swalwell, which prompted nationwide interest in the otherwise sleepy California governor\u2019s race. Political data strategist Paul Mitchell compared the moment to a dramatic scene midway into a \u201cReal Housewives\u201d season.<\/p>\n

\u201cFinally, somebody flipped a table, threw wine on somebody else, and all the voters started paying attention,\u201d he said.<\/p>\n

Alf LaMont worked for Swalwell\u2019s team as a digital communications expert until his firm quit on April 10 following news reports about the allegations against the East Bay Democratic congressman.<\/p>\n

Read more Steyer and Hilton scrap for second top spot in tight Tuesday governor\u2019s race primary<\/a><\/p>\n

LaMont said he was \u201cdoomscrolling\u201d that same night when he saw an \u201corganic, random\u201d push for Becerra on Threads and other social media sites. LaMont said he immediately called Becerra\u2019s campaign team and signed up to work for him. <\/p>\n

Webster, the Long Beach content creator, also noticed the online buzz about Becerra. <\/p>\n

\u201cPeople were saying, \u2018Let\u2019s print out yard signs, T-shirts,\u2019\u201d Webster said. \u201cOr someone would say, \u2018I\u2019m going to start Gen X for Becerra,\u2019 or \u2018I\u2019m going to start Millennials for Becerra.\u2019\u201d<\/p>\n

The push was so noticeable that Steyer\u2019s campaign hired an intelligence agency with ties to a major Israeli firm to study the trend. <\/p>\n

The agency\u2019s report found about 3,000 fake accounts that amplified Becerra across social media platforms X, Facebook and Instagram while also criticizing Steyer, according to Steyer\u2019s team. In all, the fake accounts generated 1.3 million views and 42,000 engagements, the report stated. <\/p>\n

Steyer spokesperson Kevin Liao alleged a coordinated network from Becerra\u2019s team or his supporters. Becerra\u2019s campaign denied any role and dismissed the influence of the fake accounts. <\/p>\n

Earlier opinion polls also offer a possible explanation for Becerra\u2019s rise. <\/p>\n

Even as he remained stuck behind other candidates in support among voters, Becerra\u2019s favorability ratings versus his unfavorability ratings were better than rivals, including Porter and Villaraigosa.<\/p>\n

Swalwell also had high favorability ratings, and when he dropped out, Becerra was \u201cseen as the least objectionable of the candidates that were remaining,\u201d Mitchell said.<\/p>\n

The UC Berkeley Institute poll released Thursday shows more likely voters viewed Becerra favorably (44%) than unfavorably (38%). By contrast, 39% of voters viewed Steyer favorably and 43% unfavorably.<\/p>\n

Becerra\u2019s campaign credits part of his April surge to good fortune. His team unleashed a large advertising buy \u2014 a major chunk of his remaining campaign funds \u2014 placing spots on cable TV and online beginning in late March.<\/p>\n

The timing was opportune given the chaos caused by Swalwell. <\/p>\n

Becerra\u2019s ads depicted him as calm and experienced. One showed him speaking to a diverse group of young people about his record of challenging President Trump, suing his administration more than 100 times when he served as attorney general, and his plan to bring down the cost of living for \u201cthe next generation.\u201d<\/p>\n

At the same time, LaMont\u2019s team \u2014 which also is behind Gov. Gavin Newsom\u2019s political communications \u2014 created a more \u201cearthy\u201d and \u201cgrassroots\u201d look to Becerra\u2019s campaign ads and messaging. Words like \u201cTio\u201d and \u201ccarne asada\u201d emphasized the candidate\u2019s Latino heritage.<\/p>\n

Polls done in the wake of Swalwell\u2019s exit showed Becerra gaining ground. <\/p>\n

Special interest groups, including California Medical Assn., which had supported Swalwell, switched to Becerra. A well-financed, independent political committee campaigning against Steyer \u2014 an effort intended to benefit Swalwell \u2014 also moved over to Becerra. Major corporations, including Chevron, Meta and McDonald\u2019s, lined up next. <\/p>\n

Becerra appeared unprepared for the speed at which voters and others gravitated toward him. He stammered through hastily filmed videos asking for small-dollar donations as his campaign sought to convert the new interest around him into donors.<\/p>\n

He appeared stiff during his first post-Swalwell debate appearance; he mistakenly referred to Trump\u2019s \u201cwar in Iraq\u201d instead of Iran during his first answer and fended off the first of many attacks to come during an April 22 debate. During a sit-down interview with a KTLA-TV reporter in Los Angeles in early May, Becerra went immediately on the defensive \u2014 questioning whether it was a \u201cgotcha piece.\u201d<\/p>\n

Still, people flocked to town halls, including one in Oxnard in May, where he leaned into his \u201cbad dad joke\u201d persona. He greeted the large crowd with his corny, familiar line, \u201cDid you think you were coming to a Bad Bunny concert?\u201d <\/p>\n

Oxnard audience member Rose Castren, 68, told The Times she liked Becerra\u2019s \u201ccalm and reassuring\u201d style. The retired nurse watched the CNN debate in early May, where the candidates piled on Becerra to try to undercut his momentum. <\/p>\n

Read more Burned ballots, other election vandalism in L.A. just days before election day<\/a><\/p>\n

\u201cThe other candidates seemed to be coming unglued,\u201d she said. \u201cAnd he didn\u2019t.\u201d<\/p>\n

Times staff writer Seema Mehta contributed to this report.<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Xavier Becerra was polling at around 4% in numerous polls taken in February, March and early April. 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