{"id":52,"date":"2026-05-06T20:00:09","date_gmt":"2026-05-06T20:00:09","guid":{"rendered":"https:\/\/california-relocation-journal.com\/?p=52"},"modified":"2026-05-06T20:00:09","modified_gmt":"2026-05-06T20:00:09","slug":"coded-messages-red-boxing-and-other-allegations-in-californias-testy-race-for-governor","status":"publish","type":"post","link":"https:\/\/california-relocation-journal.com\/?p=52","title":{"rendered":"Coded messages, \u2018red boxing\u2019 and other allegations in California\u2019s testy race for governor"},"content":{"rendered":"
\n

Intriguing updates emerged on Democratic gubernatorial candidate Xavier Becerra\u2019s campaign website this week.<\/p>\n

Read more Global forest loss\u00a0fell sharply in 2025 after hitting record high<\/a><\/p>\n

Highlighted in bright red text, and boxed by a red outline, was a game plan for attacking one of Becerra\u2019s top rivals in the California governor\u2019s race, billionaire hedge fund founder turned environmental activist Tom Steyer. <\/p>\n

But was that message meant for California voters or, perhaps, a more specific audience \u2014 the operatives running the newly formed big-money independent committees that are backing his campaign?<\/p>\n

Becerra\u2019s website may be using a practice known as \u201cred boxing,\u201d a nod to how campaigns signal what they want outside groups supporting them to focus on in their ads and other tactics. That strategy is used to avoid running afoul of laws prohibiting campaigns from directly coordinating with \u201cindependent\u201d expenditure committees.<\/p>\n

\u201cWhat we\u2019re looking at with the Becerra web page is a textbook example\u201d of efforts to circumvent rules that disallow such coordination, said Aaron McKean, senior legal counsel for campaign finance at the Campaign Legal Center, a Washington, D.C.-based nonprofit focused on fair elections. \u201cIt\u2019s specifically calling out particular messaging and particular ways of communicating with voters … as a way to get super PACs, nominally independent spenders, to do the bidding of the campaign.\u201d<\/p>\n

Under Supreme Court rulings, independent expenditure committees can accept unlimited donations, in contrast with candidate campaign committees that have contribution limits. In the 2026 election, California gubernatorial candidates can accept a total of $78,400 from each donor for the primary and general elections.<\/p>\n

However, the separate entities are not allowed to communicate, a rule that is routinely flouted. Campaigns have long sent signals to independent expenditure committees about the messages they would like to see highlighted, the venues they hope to see the communications and the voters who ought to be targeted.<\/p>\n

\u201cIt\u2019s a way of technically complying with the law while still helping super PACs craft their message,\u201d said Rick Hasen, a UCLA law professor who directs the Safeguarding Democracy program there. \u201cIt\u2019s epidemic. It\u2019s absolutely standard procedure.\u201d<\/p>\n

He added that the Supreme Court has created \u201can illusion of regulation,\u201d but while billionaires such as Steyer can self-fund their campaigns, it\u2019s not surprising for other candidates to try to boost their chances with wealthy donors.<\/p>\n

\u201cNow that people are taking [Becerra] seriously, and if he\u2019s getting super PAC support, then this is a good way to telegraph what he thinks are his strong points without actually communicating with those groups,\u201d Hasen said. \u201cBut it\u2019s not coordination. If there\u2019s no direct contact, if they\u2019re not calling each other up or talking about it, and they\u2019re just publicly posting the information, even if it\u2019s in code, on Twitter, and everybody you know in the professional world knows about it, and nobody else does, it still doesn\u2019t break the law.\u201d<\/p>\n

Campaigns that use \u201cred boxing\u201d will post on their websites information supposedly aimed at voters, but the messages are often in language that is not typically used to communicate with the electorate. That includes describing specific campaign messages suitable for advertising or attacking opponents, sometimes highlighted in a literal red box.<\/p>\n

Such practices are growing increasingly common \u2014 and increasingly lucrative. According to a 2024 article titled \u201cCoordination in Plain Sight: The Breadth and Uses of \u2018Redboxing\u2019 in Congressional Elections\u201d published in the Election Law Journal, more than 200 candidates for federal office used the tactic during the 2022 midterm election, and often received greater financial support from independent expenditure committees than candidates who did not embrace the strategy.<\/p>\n

Becerra, the former U.S. Health and Human Services secretary, was languishing in the 2026 governor\u2019s race to replace termed-out Gov. Gavin Newsom until former Rep. Eric Swalwell (D-Dublin) dropped out because he is facing allegations of sexual assault and misconduct. Becerra quickly began climbing in the polls, and is now one of the leading candidates.<\/p>\n

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This week, two independent expenditure committees are being formed to back Becerra\u2019s candidacy, including one associated with Newsom\u2019s longtime political advisors, who declined to comment about the matter.<\/p>\n

A Becerra webpage was posted late Tuesday titled \u201cVoters Need to Know.\u201d Literally lined by a red box, it contrasts Becerra\u2019s humble roots with Steyer\u2019s background. The bullet points highlight Steyer\u2019s hedge fund\u2019s investments in fossil fuel, tobacco, private prisons and casinos.<\/p>\n

\u201cThere are countless examples. They all tell the same story,\u201d the campaign webpage says, before noting that \u201cprogressive voters on the go need to see Facebook (and other) content showing Democrats coalescing behind Xavier Becerra as the Democrat in the race.\u201d<\/p>\n

The page also suggests rebuttals to a Steyer ad attacking Becerra.<\/p>\n

While it is nearly impossible to divine a candidate\u2019s intent, political communications professor Dan Schnur said there are notable details in the Tuesday night post.<\/p>\n

\u201cThe logical question is are they informing everyday voters who came to the Becerra website for information about Tom Steyer, or is it a potentially underhanded way of providing information to independent committees,\u201d said Schnur, who served as the chair of the Fair Political Practices Commission in 2010-11. \u201cAside from the legality or the morality of this type of tactic, putting the information in a literal red box was probably not the best idea. … An actual red box is a very visible red flag.\u201d<\/p>\n

Ballots will start arriving in voters\u2019 mailboxes in days, and the primary is June 2. Even if a complaint is filed with the election integrity watchdog, it almost certainly would not be resolved before the election. So taking a gamble on skirting electoral law and being fined down the line may be worth a potential strategic boost in a chaotic and unsettled election before the primary, Schnur added.<\/p>\n

A representative from the Fair Political Practices Commission did not respond to a request for comment.<\/p>\n

Becerra\u2019s campaign, asked about the new posting and whether it was an effort to send signals to the two new independent expenditure committees, responded that the candidate was merely contrasting his record with Steyer\u2019s.<\/p>\n

\u201cXavier Becerra spent his career taking on powerful corporations, lowering costs for Californians, and expanding access to affordable healthcare,\u201d said Jonathan Underland, a Becerra spokesperson. \u201cTom Steyer spent his bankrolling private prisons and fossil fuel companies. Becerra is the clear choice for Democrats who want a fighter \u2014 not a billionaire wearing California values like a Halloween costume.\u201d<\/p>\n

Steyer\u2019s campaign responded that Becerra was following a familiar electoral playbook.<\/p>\n

\u201cXavier Becerra is signaling to his allies with Big Oil and the utility monopolies how they should spend their millions distorting Tom Steyer\u2019s record,\u201d said Steyer spokesman Anthony York. \u201cBecerra is doing everything he can to run away from his record of mismanagement and decades of doing the bidding of powerful interests at the expense of working Californians.\u201d<\/p>\n

This is not the first instance of questions being raised about coordination between campaigns and outside groups. San Jos\u00e9 Mayor Matt Mahan is the subject of a Fair Political Practices Commission complaint that alleges he coordinated fundraising and campaign strategy with the donors of independent expenditure committees supporting his bid. Mahan\u2019s campaign has denied the allegations.<\/p>\n

Read more California braces for uncertainty as last shipment of Persian Gulf oil arrives in Long Beach<\/a><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Becerra’s campaign website added strategic messaging often used to signal priorities to independent expenditure committees that cannot coordinate directly with the campaign.<\/p>\n","protected":false},"author":1,"featured_media":51,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-52","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics"],"yoast_head":"\nCoded messages, \u2018red boxing\u2019 and other allegations in California\u2019s testy race for governor - California Relocation Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/california-relocation-journal.com\/?p=52\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coded messages, \u2018red boxing\u2019 and other allegations in California\u2019s testy race for governor - 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